The personal learning network for educators
Media Literacy is a 21st-century approach to education. Media literacy is a repertoire of competencies that enable people to analyze, evaluate, and create messages in a wide variety of media modes, genres, and formats. Media literacy entails things as varied as advertising, agenda-setting, bias, critical inquiry, propaganda, representation, media ownership, visual literacy, film literacy, television, radio, the Internet, magazines, newspapers, and so much more. Media Justice takes into account history, culture, privilege, & power. My own perspective, having an inquisitive outlook is a plus, while a degree I completed that included papers on Strategic analysis - Coyle methodology, and Intelligence Gathering and Analysis also are very relevant.
Develop critical thinking skills.
Understand how media messages shape our culture & society.
Identify target marketing strategies.
Recognize what the media maker wants us to believe or do.
Name the techniques of persuasion used.
Recognize bias, spin, misinformation/kidology, & lies