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Thomas Whitby's Blog – February 2017 Archive (1)

The IKEA Effect in Education

Couple assembles ikea furniture - which gender does it better

During a recent snowstorm I found myself perusing a list of recorded television shows on the DVR. While watching an episode of Bull, a show about scientific jury selection, or possibly jury manipulation, there was a term used by Dr. Bull that I had not heard before, “The IKEA Effect”. It was explained by the main character that it was a cognitive bias in which consumers place a disproportionately…

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Added by Thomas Whitby on February 10, 2017 at 8:00pm — No Comments

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