The Educator's PLN

The personal learning network for educators

Three “do nots” of digital marketing

There are many ways to advertise to your customers, and you should probably diversify and hit most of them. However, if you are only going to pick one of them, make sure you use digital marketing. In this day and age, people go online to find everything they need and want. They search the internet for new products and services to use, and it is easier than ever to find out whether or not your friends recommend a product. This is why it is so important to focus on digital marketing. But there are also some things you do not want to do. Thanks to Forbes, we have three “do nots” of digital marketing.

Do not avoid planning

One of the things you should always do is have a plan. Unfortunately, most businesses start their marketing without a plan and, instead, just buy an ad here or post something online whenever they feel like. By making a plan, you will save a lot of time and money. No more wasting time on ads you haven’t thought much about. Rather, you will make a plan about what needs to be released and where, and then you’ll follow a schedule of when to do it.

Do not expect too much too soon

One big problem is that people expect their marketing campaigns to have immediate results rather than being willing to wait a couple of weeks or months for things to improve. You need to be online before people can find you, and often that means posting a lot of content and waiting for it to catch on. It will take time, but eventually, you’ll see improvement. Of course, you’ll see quicker improvements if you use pay per call marketing campaigns and let affiliates do a lot of the content-production for you.

Do not be uninformed

It is important that you know what is going on, especially with the marketing campaign you choose. If you have chosen to hire an ad agency, you need to stay on top of what they are doing. If you are going with pay per call, it is important that you know which ones are and are-not working for you. It will help refine your marketing in the future and will help you see a lot more progress.

If you want to have more results with your digital marketing in the future, make sure you avoid these do-nots and are prepared to make changes in your future.

Marketing News brought to you by paypercallmarket.com

Source: forbes.com/sites/brentgleeson/2015/01/13/3-digital-marketing-mistakes-to-avoid-in-2015/

Category: Marketing

Views: 69

Comment

You need to be a member of The Educator's PLN to add comments!

Join The Educator's PLN

About

Thomas Whitby created this Ning Network.

Latest Activity

Ruth Herman Wells posted an event

Seattle WA Teacher Behavior Management Professional Development Workshop at Marriot Courtyard South Center

April 23, 2020 at 9am to April 24, 2020 at 4pm
Got Problem Kids? Here's your Problem-Student Problem-Solver Workshop. You name the problems and this workshop delivers hundreds of immediate problem-stopping answers. You will leave with innovative, more effective strategies for school failure, truancy, dropping out, work refusal, violence, delinquency, bad attitudes, depression, and more. Online workshop, college credit and free clock hours also available. For more info go to our website,…See More
yesterday
Daisy Hastings posted a blog post

How and Why To Get Into National Honor Society

The National Honor Society (NHS) is an organization for the high-school students. It is dedicated to recognizing and appreciating the young ones for their excellent performance at educational establishments. Hence, those who satisfy the membership requirements laid down by the school’s chapter can apply for the NHS membership.How to get into National Honor Society?The first task is to figure out if your school consists of an NHS chapter. And, if it does…See More
Jun 24
Christine Hinkley posted an event

OLC Collaborate Maui at University of Hawaii Maui

September 19, 2019 at 8am to September 20, 2019 at 5pm
Join your fellow digital learning education professionals, educators, and administrators to network with experts and collaborate on solving the challenges we all face in online higher education today. You’ll get the chance to hear from regional experts regarding current and emerging trends in online learning, collaborate and network with your peers during group discussions on top-of-mind challenges that may impact the future of online, blended, and digital learning – and your career.See More
Jun 20
Christine Hinkley posted an event

OLC Collaborate South Carolina at Anderson University

October 10, 2019 all day
Join your fellow digital learning education professionals, educators, and administrators to network with experts and collaborate on solving the challenges we all face in online higher education today. You’ll get the chance to hear from regional experts regarding current and emerging trends in online learning, collaborate and network with your peers during group discussions on top-of-mind challenges that may impact the future of online, blended, and digital learning – and your career.See More
Jun 12
Profile IconJess, Sofia Walmont, Donna Haggerty and 59 more joined The Educator's PLN
Jun 11
mary jo milligan liked steve kurtek's discussion constant arguing among kids
Jun 5
Esther Kang and Eunji Christine Lee are now friends
Jun 3
Esther Kang updated their profile
Jun 3

© 2019   Created by Thomas Whitby.   Powered by

Badges  |  Report an Issue  |  Terms of Service