The Educator's PLN

The personal learning network for educators

Three “do nots” of digital marketing

There are many ways to advertise to your customers, and you should probably diversify and hit most of them. However, if you are only going to pick one of them, make sure you use digital marketing. In this day and age, people go online to find everything they need and want. They search the internet for new products and services to use, and it is easier than ever to find out whether or not your friends recommend a product. This is why it is so important to focus on digital marketing. But there are also some things you do not want to do. Thanks to Forbes, we have three “do nots” of digital marketing.

Do not avoid planning

One of the things you should always do is have a plan. Unfortunately, most businesses start their marketing without a plan and, instead, just buy an ad here or post something online whenever they feel like. By making a plan, you will save a lot of time and money. No more wasting time on ads you haven’t thought much about. Rather, you will make a plan about what needs to be released and where, and then you’ll follow a schedule of when to do it.

Do not expect too much too soon

One big problem is that people expect their marketing campaigns to have immediate results rather than being willing to wait a couple of weeks or months for things to improve. You need to be online before people can find you, and often that means posting a lot of content and waiting for it to catch on. It will take time, but eventually, you’ll see improvement. Of course, you’ll see quicker improvements if you use pay per call marketing campaigns and let affiliates do a lot of the content-production for you.

Do not be uninformed

It is important that you know what is going on, especially with the marketing campaign you choose. If you have chosen to hire an ad agency, you need to stay on top of what they are doing. If you are going with pay per call, it is important that you know which ones are and are-not working for you. It will help refine your marketing in the future and will help you see a lot more progress.

If you want to have more results with your digital marketing in the future, make sure you avoid these do-nots and are prepared to make changes in your future.

Marketing News brought to you by paypercallmarket.com

Source: forbes.com/sites/brentgleeson/2015/01/13/3-digital-marketing-mistakes-to-avoid-in-2015/

Category: Marketing

Views: 72

Comment

You need to be a member of The Educator's PLN to add comments!

Join The Educator's PLN

About

Thomas Whitby created this Ning Network.

Latest Activity

yahaya Abdullahi shared George Danke's discussion on Facebook
Sep 11
Christine Hinkley updated an event

OLC Innovate 2020 at Sheraton Grand Chicago

March 31, 2020 to April 3, 2020
Together we will build new foundations for stronger, better higher education environments. And because innovation scales best when ideas are shared, our work sessions will explore digital technologies and adapted teaching behaviors aimed at informing policy, inspiring leadership, and evolving practice at all levels impacting institutions, universities and colleges.CALL FOR PROPOSALS OPEN UNTIL SEPTEMBER 30, 2019. LEARN MORE:…See More
Sep 10
yahaya Abdullahi liked George Danke's discussion Integration with The Latest Technology in Education Field
Aug 28
yahaya Abdullahi posted a status
"still working on the integration of ICT in teaching Biology"
Aug 28
Christine Hinkley posted an event

OLC Innovate 2020 at Sheraton Grand Chicago

March 31, 2020 to April 3, 2020
Together we will build new foundations for stronger, better higher education environments. And because innovation scales best when ideas are shared, our work sessions will explore digital technologies and adapted teaching behaviors aimed at informing policy, inspiring leadership, and evolving practice at all levels impacting institutions, universities and colleges.CALL FOR PROPOSALS OPEN UNTIL SEPTEMBER 30, 2019. LEARN MORE:…See More
Aug 19
George Danke posted a discussion

Integration with The Latest Technology in Education Field

It is with certainty that we can say that the future of education is looking very bright. Today the kids are taught so many new innovations that we adults couldn't have imagined learning at school. They are also given exposure to more practical lessons. Integration with the latest technology and the accessibility to global platforms have made the industry take a whole new perspective towards imparting knowledge to students. Though the current generation is much advanced and keep up with the…See More
Jul 25
George Danke replied to Nanacy Lin's discussion Future Of Education
"Hi! I think that exactly AI will have a great impact on feature of Education. Technologies are rapidly developing and soon there will be tools with the help of which the learning process will be faster and more efficient."
Jul 24
George Danke replied to Shanshan Ma's discussion Personalized learning network and social media
"Hi! I agree that this platform it is a nice place for educators.  However, you can find people and education groups in such social medias as Facebook and Twitter which also can help you to find some useful information.  So, I can not…"
Jul 24

© 2019   Created by Thomas Whitby.   Powered by

Badges  |  Report an Issue  |  Terms of Service