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For Edtech & Media Partners

Reach 48,300+ verified K‑12 educators — not a generic email list.

EduPLN is the practitioner-run professional learning network founded in 2009 by a classroom teacher. Our members are screened, active, and decision-making — the same audience your product needs to land in front of.

Request the Partner Media Kit See Our Story
  • Featured by EdSurge
  • ISTE Community migration partner
  • EdSurge Concierge Award, 2017
  • EdTech Magazine Top 10, 2019 / 2021 / 2023

Audience Snapshot

Who exactly are you reaching?

Hard numbers from our Q4 2024 membership file. No modeled estimates, no inflated reach figures — the same figures our district partners see on their quarterly reports.

  1. 48,300+ Verified educator members Active in the last 12 months; K‑12 classroom teachers, instructional coaches, and district curriculum leads.
  2. 50 states All 50 U.S. states represented Plus 92 countries — from Alberta to Singapore, with the densest U.S. cohort in CA, TX, NY, FL, and IL.
  3. 94% Say EduPLN improved their practice Annual member survey, n = 4,210, conducted Q4 2023. Full methodology available in the media kit.
  4. 11 min Average forum response time Fastest among educator communities surveyed in 2023. Members help each other unstuck in a single planning period.

Audience Composition

From “how many” to “who specifically.”

The segmentation a media buyer needs before committing budget. Self-reported by members during onboarding and refreshed every January.

  1. 01

    By role

    Roughly two-thirds are practicing K‑12 classroom teachers. The remainder are instructional coaches, building & district curriculum leads, library media specialists, and university PD facilitators — the people who decide what gets adopted across a grade band or building.

    • Classroom teachers~67%
    • Instructional coaches~14%
    • Curriculum & district leads~11%
    • Other (librarians, PD, higher ed)~8%

  2. 02

    By grade band

    Distribution skews elementary and middle, with a meaningful high-school cohort — the same three grade bands where adoption decisions get made inside the building rather than at the district office.

    • Elementary (K–5)~39%
    • Middle (6–8)~28%
    • High school (9–12)~24%
    • Multi-grade / other~9%

  3. 03

    By subject area

    ELA/literacy and STEM lead, with social studies, world languages, the arts, and SEL/ELL supports rounding out a library of 215,000+ resources tagged across every major standard.

    • ELA & literacy~31%
    • STEM (math + science + CS)~34%
    • Social studies & humanities~17%
    • Arts, SEL, ELL & other~18%

  4. 04

    By decision-making authority

    Four in ten members directly influence purchasing or adoption in their building. Another quarter participate in evaluation even when they don’t sign the order — a realistic picture of how edtech actually gets bought in a school.

    • Building-level decision maker~41%
    • Evaluator / influencer~26%
    • End user / practitioner~33%

Looking for a deeper cut — by state, district size, years of experience, or tech adoption stage? It’s in the media kit, including the raw column definitions.

Trusted by the organizations educators already know

Where Educators Already Gather

EduPLN runs the digital homes of some of the most recognized names in K-12 professional learning. If you sell to schools, you've already seen our work behind these doors.

  • EdSurge

    Featured community impact partner, 2017 Concierge Award

  • ISTE Community

    Official Ning-to-EduPLN migration, member carry-over

  • ASCD

    Cohort PD delivery for select member programs

  • NAIS & 14 State Associations

    Hosted professional learning cohorts, 2018 onward

References available in the partner media kit upon request.

Three partnership formats

Pick the Shape That Fits Your Funnel

Every partnership is human-edited and member-friendly. No banner spam, no repackaged ad inventory — just deliberate touchpoints with verified K-12 educators.

01

Sponsored Newsletter Insert

Single sponsored block inside the weekly Tuesday Teacher digest, read by ~41,000 opted-in classroom educators. Native-toned, written by our editors, no banner ads.

Reach
~41,000 opted-in U.S. members
Frequency
One issue / week, Tuesday a.m. ET
Lead time
14 days from confirmed copy

Best for: awareness, category entry, seasonal pushes.

02

Member Research Collaboration

Co-design a short member survey or live #TeachChat focus group. We handle IRB-equivalent review, recruitment from our verified pool, and the summary report — you get the insight, never the member identities.

Recruitment
From 48,300+ verified members
Sample sizes
Typically 400–2,000 respondents
Turnaround
3–5 weeks, full summary + raw csv

Best for: product discovery, message testing, persona validation.

03

Hosted PD Cohort

A 4- or 6-week facilitated learning cohort inside EduPLN, taught by a vetted educator facilitator you select together with us. Members earn a completion certificate; you earn genuine practitioner exposure.

Capacity
60–250 educators per cohort
Facilitators
Drawn from our 22-person advisory board
Recurrence
Single run or quarterly series

Best for: long-cycle product adoption, classroom evidence building.

Lesson plans and forum posts are membership-curated and never pay-to-feature. Sponsorship touches exist only in these three formats.

Partner Media Kit

Request the Partner Media Kit

A 22-page PDF covering audience composition, engagement benchmarks, current partner roster, rate cards, and the editorial standards we hold every sponsor to.

  • What you'll receive. Full media kit PDF plus a one-page audience sheet (state, country, role, subject, grade bands). Delivered to your inbox within two business days.
  • What we ask back. Your company name, your role, the product category, and an honest budget range — so we can route you to the right conversation, not a generic demo.
  • Response time. We reply to every qualified inbound within one business day. Our median member-forum response is 11 minutes, and we hold our own team to a similar standard.
  • What we won't do. No paid placement inside lesson plans. No selling of member data. No sponsored posts disguised as teacher reviews. We tell you that up front so the partnership starts clean.
Prefer email? Or call:  ·  Mon–Fri, 9–5 ET Mail: 221 Devonshire Street, Floor 4, Boston, MA 02109

Tell us who's reaching out

We reply within one business day. Your information stays inside EduPLN — we never share inquiries with third-party advertisers.